6 Ways to Give Your New Business a Head Start

Here's what you need to know to set your business on the path to success

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By Adrian Nita

At the start of a business, it can be difficult to know what is best. How does one grow? Should you keep expanding your product line or focus on getting new customers?

Getting lost in this maze will inevitably lead you down an unproductive path, and all too soon, your company becomes more of a has-been than anything else. I’m sure we’ve all seen our fair share of them—companies that were good for a while but then just stopped being so great.

1. Define Your ‘Why’

The best way to know why you’re launching your business is by understanding the difference between personal needs and marketplace demand.