By Rich Perry
Developing trust in business is critical for success. It’s easy to understand why this is so important. As consumers, we feel assured and confident in our purchases when we believe the brands that we choose to support have our best interests in mind. We rely on these guiding feelings when we choose to do business with someone for the first time.
As more companies are growing their online presence and professionals continue to expand into new social streams, it’s important to connect and communicate in ways that establish trust. Whatever your professional reasons for being online are, here are five ways to build trust across the digital landscape.
Be Trustworthy
Those familiar with the Boy Scouts will recognize this being the first of 12 key points that Scouts are encouraged to live by in their daily lives. It reminds young Scouts to always tell the truth, keep promises, and act in such a way that garners the trust of others. Just like in our personal relationships, trust is something that is earned over time through correct actions, words, intentions and the good example we set. Conduct your online activities and interactions as if you were standing in the same room with the other person.
