By Pierre Subeh
Your website’s performance is a direct representation of your business, and by today’s standards, the average consumer expects a fast-loading website. Not only is a technically sound website important for a smooth user experience, but it also impacts your search-engine optimization, hence affecting how Google ranks you on searches.Two seconds is the absolute maximum load time you should aim for; anything longer than two seconds will definitely push a large percentage of visitors away, which increases your bounce rate, the fancy internet-marketing term professionals use to refer to the percentage of visitors who enter a web page, then leave rather taking a follow-up action to view other pages, fill out a form or click on a button. The average website, however, takes far longer to load at almost five times the recommended time. Additionally, mobile load times can be up to three times longer than desktop ones.
