By Lynn Power
Many startups (like ours) don’t have outside investors. We have chosen to self-fund our business, which has its pros and cons. While we are maintaining control (a good thing), one of the biggest challenges is funding marketing, which as we all know, is necessary to grow. The good news is that there are many scrappy marketing tactics and channels you can deploy to build momentum without spending your hard-earned cash.Here are five tips that we’ve used over the past year that have worked for us.
