Let’s assume we’ve already accepted that keeping an open mind when exploring franchise concepts is a sound strategy. Remember—it’s not about an emotional connection to the product or service your offering, but rather a quest to find a franchise concept that checks the boxes of your entrepreneurship goals.
Employing an advisable strategy is a great start, but to put the finishing touches on your search, here are 4 do’s and 5 don’ts when exploring franchise concepts. We’ll start with the Do’s, and follow up with the Don’ts:
1. Do—Review Multiple Franchise Concepts
Searching for a franchise is no time to “stay in your lane,” so to speak. Get out of your comfort zone and investigate a couple of concepts you might never have considered. You may not go with those choices, but the experience in evaluating something completely different has fringe benefits.
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