By Kyle Leighton
Among many other economic trends, 2020 forced many offline businesses to move their operations online. Those that pivoted to e-commerce reaped major benefits, especially during the holiday season, when businesses logged an average 110 percent increase in sales. And overall, U.S. e-commerce sales grew 44 percent by year’s end, topping $861 billion. Without question, there’s never been a better time to do business online.Exponential growth aside, it can’t be overstated how quickly companies had to adapt and launch digital storefronts, often without the technical expertise or savvy necessary for a smooth transition. Some companies’ biggest challenges were logistical (for example, delivery processes, volume of orders, or identifying relevant metrics) while others were customer-facing, such as the ease of the checkout experience and compelling presentations of available merchandise.
