180 Million Shoppers Expected to Kick Off Christmas Buying Rush

Consumers’ total holiday spending could be as much as $989 billion in November and December.

People shop on Black Friday at a mall in Hanover, Md., on Nov. 29, 2024. Madalina Vasiliu/The Epoch Times

A record number of shoppers—online and in person—are expected over the Thanksgiving holiday weekend, officially marking the start of the 2024 Christmas shopping season.

The National Retail Federation (NRF), the world’s largest retail trade association, projects that 183.4 million shoppers will visit stores and log on to websites from Thanksgiving Day through Cyber Monday this year.