Burger King Slammed on Social Media Over Chopsticks Ad

The Burger King headquarters building is seen as reports indicate the company may be considering a sale of itself on September 1, 2010 in Miami, Florida. (Joe Raedle/Getty Images)

Burger King drew criticism for an allegedly “racist” ad for a chicken sandwich.

The ad, which only aired in New Zealand, features customers failing to eat the sandwich, the Vietnamese Sweet Chili Tendercrisp, with large chopsticks.

“Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp, part of our Tastes of the World range. Available for a limited time only,” the chain wrote on Instagram for the ad.

“So this is the new Burger King ad for a ‘Vietnamese’ burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc,” wrote Maria Mo on Twitter in an attempt to criticize the company’s ad.

Mo told left-wing news website HuffPost that she believed the ad was “blatantly ignorant.”

“Because I couldn’t believe such blatantly ignorant ads are still happening in 2019, it honestly took me a second to work out what the heck I was looking at,” Mo said.

“Had this not been for an ad for a Vietnamese buger (sic) I would have found this funny ... But since this is for an ad for a Vietnamese hambuger (sic) this isnt funny it’s racist,” said another person.

Burger King hasn’t issued a statement after the backlash swelled on social media.

After the backlash went viral, other users chimed in, saying the criticism isn’t warranted.

“Grow the [exletive] up and find something meaningful to do with your lives instead of trying to find new ways of accusing whites of racism that doesn’t exist. We are getting so pissed off,” wrote one user on Twitter.

The New York Times in 2017 came under fire after it included chopsticks in an article about an Asian-themed steakhouse. The Times later replaced the photo with one that doesn’t have chopsticks.