Bureau of Meteorology Rebranding Exercise Shut Down By Minister

Bureau of Meteorology Rebranding Exercise Shut Down By Minister
Minister for the Environment and Water Tanya Plibersek at the National Press Club in Canberra, Tuesday, July 19, 2022. AAP Image/Mick Tsikas
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Australia’s federal minister for the environment and water has shut down the Bureau of Meteorology’s (BoM) rebranding exercise telling the department to focus on the weather instead of what people call it.

Environment Minister, Tanya Plibersek, told The Guardian on Wednesday that Australians should be free to call it whatever they like and that she did not “quite understand” why the bureau commenced a rebrand to update its name and logo.
Victoria Kelly-Clark
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Victoria Kelly-Clark is an Australian based reporter who focuses on national politics and the geopolitical environment in the Asia-pacific region, the Middle East and Central Asia.
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