The former chief executive of Anheuser-Busch’s U.S. division warned that Bud Light will continue to see declines in sales if it avoids the controversy surrounding its decision to promote a campaign with a transgender influencer.
“This chasm that we’re seeing between Bud Light and its consumers is only going to intensify because every time you come out with one of these weak statements or some of these just platitudes,” former Anheuser-Busch President Anson Frericks told Fox Business on Monday, referring to the monthslong controversy.
