Bud Light’s Dylan Mulvaney Issue May Have Long-Lasting Effects, Experts Say

Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards in Baltimore, Md., on Sept. 19, 2019. Rob Carr/Getty Images

Amid the continued controversy and reported boycott of Bud Light due to its using transgender activist Dylan Mulvaney in an ad campaign, experts said that while parent company Anheuser-Busch won’t be crippled, its reputation will be tarnished.

“I simply don’t understand why they hired the person who was doing the marketing,” Oxygen Financial CEO Ted Jenkin told Fox News. “I mean, if your target customer is Kid Rock, and then all of a sudden you decide to go to RuPaul, that just doesn’t make any sense at all.”