The Bud Light Boycott Appears to Be Working

Analyst says that sales of the brand declined in first week of boycott

Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards in Baltimore, Md., on Sept. 19, 2019. Rob Carr/Getty Images

Bud Light’s sales declined in the first week of a conservative-led boycott of the brand after it partnered with transgender activist Dylan Mulvaney, according to analysis.

Dave Williams of Bump Williams Consulting told industry website Brewbound that packages of Bud Light showed accelerating declines in sales and shares for the week ending April 8, when the boycott started to pick up steam. He cited NIQ data for his assertion.