“People are used to going onboard loaded with food from shops at the moment because they don’t know what to expect on BA—a full meal, or a wrap and a packet of crisps,” explained Strickland.
Strickland continued: “BA is in a no-man’s land at the moment. It needs to bring some clarity to better meet or manage customer expectations.”
There are speculations that BA will enlist Waitrose—a high-end United Kingdom supermarket chain—to supply high-quality snacks at a price.
Immediate changes in the meal policy as well as a Waitrose partnership are “pure speculation,” commented BA.
A spokesperson for BA said: “We are constantly reviewing every element of the experience our customers receive, including the in-flight catering, to ensure we’re delivering what they want. Everything we do is with our customers in mind and we will make changes that reflect their feedback.”
Friends Read Free