BMW Group Canada has enjoyed success in this country since the brand opened its doors back in 1986. In Canada, 2016 was a banner year with just over 38,000 units sold across their extensive product line. This represented the best year yet and for 2017, the indications are that the year will likely yield a new sales record for this luxury performance brand.
Back in November 2016, Sebastian Beuchel and his family left Germany after 14 years with BMW Group in a variety of different positions including sales, marketing, and of course product, to come to BMW Canada. All the while growing his knowledge of the marque so that his time here would not only benefit him and his career, it would also further solidify BMW’s position as one of the better known German-based global automotive manufacturers in the world.
