BMW: A Performance Marque Looking to the Future

BMW: A Performance Marque Looking to the Future
Kevin Marcotte. David Taylor
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During the 2018 Canadian International Autoshow (CIAS) in February, BMW were front and centre to unveil three new products. Two are actual production models and the third, a concept, but one step closer to making it into showrooms in the very near future.

We met up with three key members of the BMW team to chat about each unveiling:  Matthew Wilson, national manager, product planning, BMW—for the BMW M4 CS; Kevin Marcotte, national manager, BMW i—for the BMW i8 Roadster; and, Debra Roushorne, MINI product planning manager—for the not-quite-ready-for-primetime MINI Electric Concept.

David Taylor
David Taylor
Author
David Taylor is an independent automotive lifestyle writer based in Barrie, Ontario who is fascinated by innovation and technology which enhance the overall driving experience.
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