Bill Cosby Back to Working on Jello Campaign

May 18, 2010 Updated: October 1, 2015

Host Bill Cosby speaks onstage during the Jackie Robinson Foundation Annual Awards Dinner Chaired in New York City. Bill Cosby and Jello, the gelatin snack, are set to do another ad campaign ten years after Cosby's famous work with the company.  (Bryan Bedder/Getty Images for The Jackie Robinson Foundation)
Host Bill Cosby speaks onstage during the Jackie Robinson Foundation Annual Awards Dinner Chaired in New York City. Bill Cosby and Jello, the gelatin snack, are set to do another ad campaign ten years after Cosby's famous work with the company. (Bryan Bedder/Getty Images for The Jackie Robinson Foundation)
Comedian Bill Cosby and Jello, the gelatin snack, are set to do another ad campaign ten years after Cosby’s famous work with the company. But this time, the ads will be from a different angle.

Cosby will work behind the camera rather than in front of it. After a ten year reprieve from working with Jello and its advertising campaigns, Cosby will now step into the executive producer position for the “Hello Jello” ads.

Kraft’s Jello brand will turn around and sponsor Cosby’s newest pet project titled “OBKB.” “OBKB” is a new web series Cosby helped to create, similar to the show "Kids Say The Darndest Things," reported the Christian Science Monitor.

"You watch TV, all these reality shows and profanity and things like that, we need to show the heart and the laughter that children have," said Cosby to the Associated Press.

OBKB will premiere on May 31st on the Ustream channel. To get more information about the show visit www.ustream.tv/billcosby.com.

Jello’s new ad campaign is the biggest one in the history of the company and features a new smiley face that will appear on all new Jello ads. The company is battling a recent drop in sales due the economic recession that is driving consumers to buy generic goods to save money.