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Big Tech Money Is Made From Reinforcing User’s Behaviors: Author Jane Hoffman

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Big Tech Money Is Made From Reinforcing User’s Behaviors: Author Jane Hoffman
Author of "Your Data, Their Billions, Jane Hoffman interview with NTD Capitol Report, April 20, 2022
Masooma Haq
Steve Lance
By Masooma Haq and Steve Lance
4/24/2022Updated: 4/26/2022
Jane Hoffman, author of the book “Your Data; Their Billions,” explores Big Tech’s murky practice of profiting by selling users’ personal data. Hoffman said besides cashing in on a person’s online activity, companies like Google and Facebook reinforce political behaviors that deepen divisions in society.
“You only see things that reinforce your current behavior. And politically, we may think of it as the splinternet rather than the internet, because people are being divided by their behavior and their online activities,” Hoffman said during a recent interview with NTD Capitol Report.
Masooma Haq began reporting for The Epoch Times from Pakistan in 2008. She currently covers a variety of topics including U.S. government, culture, and entertainment.
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Big Tech
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Your Data
Their Billions
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