Barnes & Noble Inc. (B&N) this week unveiled an all-new Nook e-book reader, which is more advanced, smaller, and longer lasting than the popular first-generation e-book reader.
The Wi-Fi device, which costs $139, has a 6-inch touch screen e-ink display and a two-month-long battery life. The price point is the same as the older model it replaces.
B&N will begin selling the device on June 10 in stores and online. Customers wishing to pre-order may do so by visiting nook.com.
The Nook, which is a best-seller at B&N, competes directly with Amazon.com’s Kindle e-reader. Nook is powered by Google Android 2.1 and has 2 gigabytes of onboard memory for storing books.
At a launch event at the B&N store in Union Square in New York, B&N CEO William Lynch was not shy about comparing the new Nook to its closest rival, the Kindle.
“The Kindle 3 has 38 buttons, 37 more than the all-new Nook. Anyone who has mobile devices with lots of buttons and nav bars knows that means a lot of scrolling and a lot of interface,” Lynch said at the event.
With the launch, B&N decreased the price of the first Nook to $119 for the Wi-Fi version and $169 for the 3G version.
B&N has been in the news recently as the target of a takeover bid from Liberty Media Corp. worth $1 billion. Liberty is owned by investor John Malone.
The Wi-Fi device, which costs $139, has a 6-inch touch screen e-ink display and a two-month-long battery life. The price point is the same as the older model it replaces.
B&N will begin selling the device on June 10 in stores and online. Customers wishing to pre-order may do so by visiting nook.com.
The Nook, which is a best-seller at B&N, competes directly with Amazon.com’s Kindle e-reader. Nook is powered by Google Android 2.1 and has 2 gigabytes of onboard memory for storing books.
At a launch event at the B&N store in Union Square in New York, B&N CEO William Lynch was not shy about comparing the new Nook to its closest rival, the Kindle.
“The Kindle 3 has 38 buttons, 37 more than the all-new Nook. Anyone who has mobile devices with lots of buttons and nav bars knows that means a lot of scrolling and a lot of interface,” Lynch said at the event.
With the launch, B&N decreased the price of the first Nook to $119 for the Wi-Fi version and $169 for the 3G version.
B&N has been in the news recently as the target of a takeover bid from Liberty Media Corp. worth $1 billion. Liberty is owned by investor John Malone.
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