Marketers are getting more and more crafty each day, constantly coming up with new ways to woo clients with tools they claim will increase their sales.
This is obviously especially true online, where new software tools are constantly being developed with the goal of slapping companies’ messages in front of your eyeballs as quickly and efficiently as possible, and then monitoring the success of each campaign as closely as possible.
One particular tool marketers use all the time is email tracking, which helps companies measure how successful email campaigns are by automatically — and without your knowledge — tracking each time you open an email. This, of course, is a huge invasion of privacy.
Unless you have HTML disabled in your email client, it couldn’t be easier to track whether or not you open an email. The real problem is that the tracking happens behind the scenes, so you have no idea when you’re being tracked and when you’re free to open an email without having to worry about some company knowing about it instantly.
Using the extension couldn’t be easier. Simply download and install it by visiting this link in your Chrome desktop browser. Click the “Add to Chrome” button and follow the on-screen instructions to install the plugin.
Now, while checking your email at Gmail.com, you’ll see a new icon that looks like an eye next to any emails that will be tracked the moment you open them. Here’s what the icon looks like:
If you see that icon and you don’t want to sender to know the instant you open the email, just delete the message.