Automakers Facing Difficult Decisions Ahead

The timing of the electric car revolution is up for debate, creating an expensive conundrum for established international automakers.
Automakers Facing Difficult Decisions Ahead
Ford F-150 pickup trucks at a dealership Oct. 26, 2017 in Miami. The F-150 has been the best selling vehicle in the United States for over a decade. Photo by Joe Raedle/Getty Images
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Startups in Silicon Valley would tell you that the automotive future is near, and it involves car sharing, autonomous driving, and all-electric motors. It’s a future most traditional automakers also believe in.

But just when that future will arrive is up for debate, which creates an expensive conundrum for established international automakers. With a huge global workforce and pension obligations to millions of retirees, automakers—unlike tech startups—really can’t afford to make wrong or mistimed bets.
Fan Yu
Fan Yu
Author
Fan Yu is an expert in finance and economics and has contributed analyses on China's economy since 2015.
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