Zuckerberg’s ‘Twitter Killer’ App Struggles for Traction

Meta CEO Mark Zuckerberg’s microblogging platform Threads appears to be showing signs of struggle.

Mark Zuckerberg speaks in New York City on Oct. 25, 2019. Drew Angerer/Getty Images

Meta CEO Mark Zuckerberg’s microblogging platform Threads, launched to great acclaim as Instagram’s “Twitter Killer” in July, appears to be showing signs of struggle.

The initial signs for Threads were extremely encouraging. The platform—nearly a carbon copy of Twitter, now known as X—pulled in a staggering 100 million sign-ups in less than five days.