LOS ANGELES—YouTube is launching a subscription plan in the United States called Red that combines ad-free videos, new original series and movies from top YouTubers like PewDiePie, and on-demand unlimited streaming music for $10 a month.
Red builds on Google’s existing music streaming service by providing ad-free access to YouTube programming, along with features such as the ability to download videos to mobile devices and have music playing in the background while using other mobile apps.
Current subscribers to the $10-a-month Google Play Music service will also get access to Red.
Red targets YouTube fans who want to skip ads, while giving them a chance to pass along some cash to their favorite video creators, who'll share in the new revenues. It comes as streaming services like Hulu, Pandora, Spotify, and TuneIn offer ad-free as a paid option.
The plan includes exclusive access to new videos launching next year, as well as the YouTube Music Key service—to be called YouTube Music going forward—for music videos.
