Young Entrepreneur Battles ‘Fast Fashion’ With the 30-Year Sweatshirt

If you grew up with a sweatshirt that is still in your closet and looks the same as it did 30 years ago, you are probably missing those days when clothes were made to last.
Young Entrepreneur Battles ‘Fast Fashion’ With the 30-Year Sweatshirt
Tom Cridland 30 Year Collection. Courtesy of Tom Cridland
Emel Akan
Emel Akan
Reporter
|Updated:

LONDON—If you grew up with a sweatshirt that is still in your closet and looks the same as it did 30 years ago, you are probably missing those days when clothes were made to last.

Cheap, disposable “fast-fashion” pioneered by brands like Zara, H&M, and Forever21 have taught shoppers to settle for low-quality clothes. However, the slow fashion movement is steadily gaining momentum, so it’s now possible to find high quality yet affordable alternatives.

There is a growing number of fashion brands and startups that offer sustainable, long lasting clothes. Tom Cridland, a 25-year-old entrepreneur from London, is one of them.

The Tom Cridland store in London on Feb. 21, 2016. (Emel Akan/Epoch Times)
The Tom Cridland store in London on Feb. 21, 2016. Emel Akan/Epoch Times
Emel Akan
Emel Akan
Reporter
Emel Akan is a senior White House correspondent for The Epoch Times, where she covers the policies of the Trump administration. Previously, she reported on the Biden administration and the first term of President Trump. Before her journalism career, she worked in investment banking at JPMorgan. She holds an MBA from Georgetown University.
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