Will Smart Barbie Save or Kill Mattel?

Mattel really needs this doll to succeed after a bad 2014. But Hello Barbie is a tricky choice.
Will Smart Barbie Save or Kill Mattel?
Hello Barbie is displayed at the Mattel showroom at the North American International Toy Fair, Saturday, Feb. 14, 2015 in New York. Mattel, in partnership with San Francisco startup ToyTalk, will release the Internet-connected version of the doll that has real conversations with kids in late 2015. AP Photo/Mark Lennihan
Petr Svab
Updated:

With flashing lights and a pumping disco song the newest version of toy maker Mattel’s flagship product, Barbie, is taking the tiny spotlight—it’s Hello Barbie, a toy so smart it can imitate actual conversation.

“The number one request we receive from girls globally is to have a conversation with Barbie, and with Hello Barbie we are making that request a reality,” stated Stephanie Cota, Mattel’s senior vice president of global communications, via email.

The new Barbie connects to Wi-Fi and sends what you tell her to ToyTalk, a voice recognition company. ToyTalk analyzes the recording and picks a suitable pre-scripted line, sends it back to Barbie and voila! Barbie talks.

The doll also asks you questions about what you like or what you want to be when you grow up. ToyTalk remembers the answers and features your likes in Barbie’s responses.

Just like a real friend she can respond to the things that she's learned about me.
Mattel spokeswoman
Petr Svab
Petr Svab
reporter
Petr Svab is a reporter covering New York. Previously, he covered national topics including politics, economy, education, and law enforcement.
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