Ancient Greek mythology is full of stories about the exploits of Greek gods and goddesses. While these beings are powerful and immortal, they are also imbued with human characteristics such as lust, hate, seductiveness, jealousy, and, a lack of integrity.
Certain of these deities paid a heavy price for their errant behavior. Some had specific vulnerabilities, as in the legendary heel of Achilles. Ancient peoples did not expect their gods to be perfect.
While possibly believing in one almighty and powerful God, today, we also regularly elevate humans to a “god-like” status by imbuing them with power and adulation. Placed on a pedestal, not necessarily of their own making, they are supposed to be a model for us to emulate.
Branding and image creation, through all forms of modern media, make it very difficult for actors, musicians, radio and television personalities, sports figures, politicians, and others, to show their authentic selves.