What Wal-Mart’s and IBM’s Troubles Really Tell Us About the US Economy

With Walmart sales and profits falling, pundits are asking if the U.S. economy is again headed down. Hardly.
What Wal-Mart’s and IBM’s Troubles Really Tell Us About the US Economy
A woman walks past the IBM logo at the CeBIT technology trade fair in Hanover, Germany, on Feb. 28, 2011. Sean Gallup/Getty Images
Peter Morici
Updated:

With Wal-Mart sales and profits falling, pundits are asking if the U.S. economy is again headed down. Hardly.

Like IBM and other business icons in trouble, the Arkansas retailer is simply being squeezed by better competitors—mainly Americans—heralding a new age of American innovation. This is the new American century.

Look at Wal-Mart—its recipe for success was simple. Through a detailed knowledge of supplier costs, disciplined supply chain management, and low wages for store personnel the retail bargained hard with manufacturers and delivered goods at the lowest prices.

Unfortunately, its methods were hardly occult and others, including Dollar General and Target caught on, undermining the Arkansas behemoth’s competitive edge. In addition, other big employers such as McDonald’s has put Wal-Mart under increasing political pressure to pay its workers more.

The Wal-Mart logo in a store in Chicago, Illinois, on Aug. 15, 2013. Wal-Mart in the world's largest retailer. (Scott Olson/Getty Images)
The Wal-Mart logo in a store in Chicago, Illinois, on Aug. 15, 2013. Wal-Mart in the world's largest retailer. Scott Olson/Getty Images
Peter Morici
Peter Morici
Author
Peter Morici, professor at the Robert H. Smith School of Business at the University of Maryland, is a recognized expert on economic policy and international economics. Previously he served as director of the Office of Economics at the U.S. International Trade Commission. He is the author of 18 books and monographs and has published widely in leading public policy and business journals including the Harvard Business Review and Foreign Policy. Morici has lectured and offered executive programs at more than 100 institutions including Columbia University, the Harvard Business School and Oxford University.
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