The company that has for decades been seen as making sturdy accessories and tools to last a lifetime, now wants its customers to heed the call of adventure with a watch. Victorinox, the company behind the iconic Swiss army knife, showcased its latest timepieces at Baselworld.
The brand’s highly durable I.N.O.X. line of watches that was first introduced in 2014, took three years to develop because the watches had to go through 130 strength tests to prove their durability and reliability under extreme situations.
We looked at what is the heaviest engine around us and realized that it's a 64 ton Leopard tank. We said let's drive over the watch.
, Victorinox
