NEW YORK—The establishment of a premier luxury brand takes a fair level of creativity, care, and craftsmanship. The element of time also comes into play as well, for one needs patience for the brand to evolve into all that it symbolizes and reflect all the principles it exemplifies.
Time most certainly cemented these elements in Vacheron Constantin, named for its founder Jean Marc Vacheron and his partner Francois Constantin.
A brand well known among the world’s elite from emperors, popes, to presidents, Vacheron Constantin, the oldest watchmaker in the world in continuous activity since it was founded in 1755. It has not only withstood the test of time, but also crafts luxury watches made to last through time.
With the opening of the company’s first U.S. boutique in September in Manhattan, following 15 other boutiques in Asia, Europe, and the Middle East, longevity is ensured.
Vacheron Constantin CEO Juan Carlos Torres emphasizes the boutique’s significance symbolically and more notably in its service to its clientele.
