Twitter Huddles With NFL to Tackle Audience Challenge

Twitter is huddling with the National Football League as it tackles the challenge of attracting a broader audience to its short messaging service

SAN FRANCISCO—Twitter is huddling with the National Football League as it tackles the challenge of attracting a broader audience to its short messaging service.

A two-year content and advertising deal announced Monday expands upon similar partnerships that Twitter forged with the NFL in 2013 and 2014.

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