NEWARK, N.J.—Donald Trump is out with a new book that reads like a campaign manifesto, boasting success stories but offering few details on how he would implement his policy goals as president.
But in the book, entitled “Crippled America,” the billionaire businessman, former reality TV star and Republican White House hopeful does provide insights into how he uses the media to his advantage.
The book speaks directly to voters, making the case that Trump has the experience and business savvy to accomplish things that traditional, all-talk, no-action politicians can’t. It comes as Trump is continuing to adjust to a new phase of the campaign in which the once undisputed front-runner is now facing heightened competition from a number of his GOP rivals.
“This book is designed to give the reader a better understanding of me and my ideas for our future,” Trump writes. “I’m a really nice guy, but I’m also passionate and determined to make our country great again.”
Many presidential candidates write books aimed at getting their stories before the public, and almost all of them feature cover photos of the candidates looking friendly, poised, competent and, well, presidential. Trump’s cover features him with furrowed brows and a deep scowl, in keeping with his often irascible demeanor.
“I’m sitting there with an angry face and everybody said that’s really got to be the picture because the book is explaining all that’s the wrong in the country,” Trump said Tuesday on ABC’s “Good Morning America.”
In many ways the book is an exhaustive version of the stump speech Trump has been delivering at rallies across the country, laying out what he sees as the biggest challenges facing the country and how he plans to solve them. And it is signature braggadocios Trump, complete with a 14-page biography and a list of some of the properties he has developed, managed and licensed over the years. The book also includes a note declaring that Trump’s net worth has increased since he launched his campaign.
