Tropical Storm Norma is churning in the eastern Pacific Ocean hundreds of miles west of the Mexican coast.
The storm is 85 miles east of Socorro Island, 290 miles south of Cabo San Lucas, Mexico. It has winds of 65, just shy of hurricane-force winds, according to the NHC.
It's expected to track northward and could potentially approach Mexico's Baja California peninsula early next week.
Currently, "There are no coastal watches or warnings in effect," the agency stated.
"Interests in Baja California Sur should monitor the progress of Norma. A Tropical Storm Watch could be required later today for portions of the peninsula," it added.
According to The Weather Channel, Norma is presently "over very warm waters and should remain in an area of low wind shear into this weekend. Therefore, strengthening is expected and Norma may become a hurricane as early as Friday night."
The storm is expected to continue to weaken dramatically as it moves inland over Southern Mexico, Reuters reported.
Max hit a week after a powerful magnitude-8.1 quake shook southern Mexico, destroying thousands of buildings in the state of Oaxaca and killing at least 98 people nationwide.