RUSSELLTON, Pennsylvania—The anti-bullying message that Hollywood actor Trevor Donovan delivered at Deer Lakes Middle School in a rural industrial patch of Western Pennsylvania resonated with the 2,400-plus students who attended the program.
It had earlier caught the attention of Hallmark, where Donovan has enjoyed a robust and loyal fan base for his appearances in several of the Hallmark Channel’s popular seasonal movie productions. Recognizing the powerful impact of Donovan’s candid retelling of his experiences and the empathy he projected to the children, Hallmark put its brand behind his effort and sponsored his anti-bullying message in schools across the country.