Toyota continues to invest in advanced hybrid technology. The company introduced its all-new fourth generation Prius at the New York International Auto Show on March 23.
“We gave it a striking new exterior design, impressive driving dynamics, and of course … we couldn’t call it a Prius if we didn’t give it the world’s most thermally efficient engine,” said Bill Fay, Group Vice President and General Manager of Toyota Division, Toyota Motor Sales, USA at the show at New York’s Jacob Javits Convention Center.
The new Toyota Prius Prime at the New York International Auto Show in New York on March 23, 2016. Benjamin Chasteen/Epoch Times
