Who says shopping is not a man’s thing? Contrary to popular opinion, men are shopping like women thanks to online startups that offer convenience and a fast shopping experience.
“We launched the business at a time when everyone was going after the female demographic in the e-commerce industry. It’s the group that retailers had also been targeting. So, e-commerce was a mirror of what was going on in traditional retail, and no one really believed there was a men’s market,” said Jerry Hum, CEO and co-founder of Touch of Modern.
Founded in 2012, Touch of Modern (also known as ToMo) is an e-commerce site and application for men. It displays a wide range of products including furniture, electronics, fashion, accessories, and other lifestyle goods.
“The perception was that men didn’t shop because 85 percent of household spend was controlled by females. However, this was not the case for e-commerce. At the time 42 percent of e-commerce shoppers were male. And the men’s market was growing faster than the women’s,” said Hum.
“We had no idea how big the market was going to be. But we saw a space that was not being served.”
