E-commerce and social platforms about slow fashion revolutionize the way we search and shop for our clothes. This rising consumer awareness and interest in high-quality products present a good business opportunity for clothing brands like American Giant.
“We believe there is an accelerating shift away from what we call fast fashion. Clothes are made to look great on the sale rack but fall apart after a handful of washes. Customers are increasingly aware of the quality sacrifice they have been making over the last 40 years by shopping at the fast-fashion retailers. That’s translated into a much greater appreciation of quality,” said Bayard Winthrop, founder and CEO of American Giant.
Winthrop threw all conventional wisdom of the clothing industry out the window and launched his own brand—with production entirely in the United States. He first started producing sweatshirts made of 100 percent cotton in February 2012 and then expanded into other apparel like sweatpants and shirts. He also launched women’s wear in 2013.
