The internet is very good at spreading rumors. The truth is more valuable and much harder to come by, according to Mark Frost, the American novelist, screenwriter, director, and film producer.
Frost rightly summarized the essence of the internet and social media with his quote. Many inaccurate portrayals of brands and people have spread like wild fire. Sadly, the truth doesn’t always bubble up to become trending topic of the day.
Social conversation continues to be habit-forming for consumers. And this is great for brands since many major brands have used social media as a focal point of entry of generating awareness. It appears to be magic to hit “click” and off runs an important response to a social post or product information. Yet, many marketers are grappling with the reality of how to keep truth about the brand (or company) at the forefront of social conversations. It’s a difficult responsibility for marketers.
In addition to building awareness, there are a few other best practices for social media awareness, including lead generation, distribution of content, development of communities, and response mechanism to customer support questions or concerns.
