The Interview: The Most Successful Invisible Promo Campaign Ever

There’s no denying Sony has been under enormous pressure over “The Interview,” but it’s remarkable how invisible the film’s official presence is online.
The Interview: The Most Successful Invisible Promo Campaign Ever
Cindy Drukier
Updated:

There’s no denying Sony Pictures has been under enormous pressure over the release or not of “The Interview,” its controversial farce about an assassination plot against North Korean dictator Kim Jong-un.

Sony may have taken a stand against terrorist threats by allowing theaters to decide if they want to run it, but it’s remarkable how invisible the film’s official presence is online.

Not that it needs any great promotion given the unprecedented level of free publicity, but it still feels a bit odd.

On Sony Pictures website, “The Interview” just doesn’t have a presence. It lists all playing and upcoming films, but no sign of “The Interview” on the movies page or via search.

Screenshot of Sony Pictures website showing currently playing and upcoming films, on Dec. 23, 2014. "The Interview" is not listed. (Epoch Times)
Screenshot of Sony Pictures website showing currently playing and upcoming films, on Dec. 23, 2014. "The Interview" is not listed. Epoch Times
Cindy Drukier
Cindy Drukier
Author
Cindy Drukier is a veteran journalist, editor, and producer. She's the host of NTD's International Reporters Roundtable featured on EpochTV, and perviously host of NTD's The Nation Speaks. She's also an award-winning documentary filmmaker. Her two films are available on EpochTV: "Finding Manny" and "The Unseen Crisis"
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