Uber has been playing in the big leagues.
The latest round of funding put its value at $50 billion, and since December, it counts more than 150,000 drivers in the United States.
But for such a vast enterprise, there’s a surprising lack of training. Apart from a 13-minute instructional video on how to use the app, Uber provides no additional support to its drivers.
This has in turn created a demand for online instruction on how to become a great Uber driver, spawning online ride-sharing gurus who share tips on YouTube, answer questions from fans, and have even created online courses for Uber.