YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowI #SuperSmack #DiGiorNOYOUDIDNT
— DiGiorno Pizza (@DiGiornoPizza) February 3, 2014Like the Oreo tweet the year before, it used humour to engage with an audience generating almost 17,000 retweets. Although it can also backfire.
Dutch airline KLM sent Mexican social media users into a frenzy after posting an image following the Netherlands’ win over Mexico during the World Cup.
KLM apologised acknowledging emotions can be high following soccer matches, but failed to see the real reason the nation had turned against them – the stereotypical image of a man in a sombrero.
TV Advertising
There’s been a big focus online over the past few years, but the truth is nothing has replaced the television. TV is dead according to many. And whilst it isn’t the same as it was around 10 years ago, it’s still very much alive and kicking. With the likes of catch-up TV and bigger budget shows being broadcast such as Breaking Bad and Homeland, it’s very much alive and kicking. And brands are once again beginning to realise this.
Through online mediums brands can encourage click-throughs, and on television they’re still reaching millions of viewers. Once again, less is more.
Poker brand Full Tilt have recently released their new adverts to advertise their Full Tilt mobile app, telling a very simple yet interesting story that shows everything the brand does in 30 seconds, no questions.
