NEW YORK—Target’s efforts to draw shoppers back into its stores are paying off.
Take Annabel Bernardo, who once bought trendy clothes at Target but cut back after she felt it lost its fashion edge.
Now, Bernardo, who lives in Rockville, Maryland, is back: “The store is looking much better. It’s looking more upscale.”
That Target has had five consecutive quarters of increases in a key sales measure suggest there are more shoppers like Bernardo, who are returning to the discounter that pioneered the concept of putting affordable, chic fashions under the same roof as groceries and toiletries.
That’s good news for Target, which had setbacks in recent years, including a major debit and credit card hack that impacted sales for several months and a misstep that led it to focus on groceries instead of the cheap chic fashions its customers craved.
