Starbucks Makes a ‘Grande’ Bet on Italy

Starbucks Makes a ‘Grande’ Bet on Italy
Paolo Bona/Shutterstock
Emel Akan
Emel Akan
Reporter
|Updated:

Italians are very particular when it comes to how their coffee is prepared and tastes—and they don’t much like the American style.

In Italy, coffee (caffè) means espresso—a small, strong shot of black coffee with a brownish foam (crema) on top. This is Italy’s ubiquitous, almost sole method of preparation.

Good baristas are highly trained and skilled in their craft. “They are deeply proud of it. There is little tolerance for coffee that doesn’t meet a threshold standard for quality,” said Andrea Illy, president and CEO of the iconic Italian coffee company Illy, in an email.

(TOBIK/SHUTTERSTOCK)
TOBIK/SHUTTERSTOCK
Emel Akan
Emel Akan
Reporter
Emel Akan is a senior White House correspondent for The Epoch Times, where she covers the policies of the Trump administration. Previously, she reported on the Biden administration and the first term of President Trump. Before her journalism career, she worked in investment banking at JPMorgan. She holds an MBA from Georgetown University.
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