Sports Illustrated Accused of Using AI to Produce Content, Rebuts Allegation

The outlet’s writers union slammed the publication for posting AI content with ‘fabricated bylines and writer profiles.’
Sports Illustrated Accused of Using AI to Produce Content, Rebuts Allegation
This image provided by Sports Illustrated shows the cover of the July 1, 2013, edition. AP Photo/Sports Illustrated
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Sports Illustrated dismissed a report alleging the outlet of using artificial intelligence to generate content, an accusation that has triggered concerns about “basic journalistic standards.”

“Today, an article was published alleging that Sports Illustrated published AI-generated articles. According to our initial investigation, this is not accurate,” said a spokesperson for The Arena Group, according to a Nov. 27 post on X. Arena is the publisher of Sports Illustrated. “The articles in question were product reviews and were licensed content from an external, third-party company, AdVon Commerce … AdVon has assured us that all of the articles in question were written and edited by humans.”

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