NEW YORK—Simple Life Records hosted a music showcase, “Emerge,” this Wednesday at the Taj Lounge in Manhattan to launch their latest label division Simple Life Soul.
The Indianapolis-based label added a branch consisting of jazz, adult contemporary, and world to its established repertoire of Hip Hop and R&B.
“We found that there was a brand disconnect, so we created a new division,” said Courtney Stepp, the communication and events manager for Simple Life.
Stepp says that Simple Life Records is about creating music that “mentors the soul. Music you can relate to, that speaks to everybody’s life.”
“The ambiance is different,” says Stepp. She says there’s a friendly energy.
“We’re very family oriented, and down to earth.”
The hip hop on the Simple Life label has a unique Midwestern vibe, offering a sound that is not typical on the radio.
Stepp says they chose to have the new branch launch in New York to really reach the market. “We want to get more people aware, build networks and let them know about the fantastic music we have. New York has a lot to offer.”
The next step for Simple Life Records will be to take the label back to Indianapolis. They will be busy preparing for the Indiana Black Expo at the end of July and planning album releases for artists in the fall.
The Indianapolis-based label added a branch consisting of jazz, adult contemporary, and world to its established repertoire of Hip Hop and R&B.
“We found that there was a brand disconnect, so we created a new division,” said Courtney Stepp, the communication and events manager for Simple Life.
Stepp says that Simple Life Records is about creating music that “mentors the soul. Music you can relate to, that speaks to everybody’s life.”
“The ambiance is different,” says Stepp. She says there’s a friendly energy.
“We’re very family oriented, and down to earth.”
The hip hop on the Simple Life label has a unique Midwestern vibe, offering a sound that is not typical on the radio.
Stepp says they chose to have the new branch launch in New York to really reach the market. “We want to get more people aware, build networks and let them know about the fantastic music we have. New York has a lot to offer.”
The next step for Simple Life Records will be to take the label back to Indianapolis. They will be busy preparing for the Indiana Black Expo at the end of July and planning album releases for artists in the fall.
