RIM Announces Name Change to BlackBerry at Long-Awaited BB10 Launch

RIM unveiled two BlackBerry 10 smartphones and announced a change of company name Wednesday at its BB10 launch.

Minister of International Trade and Minister for the Asia-Pacific Gateway Ed Fast (L), BlackBerry (formerly RIM) president and CEO Thorsten Heins, and Foreign Affairs Minister John Baird (R) mark the launch of the new BlackBerry 10 smartphone during the World Economic Forum annual meeting in Davos, Switzerland, in advance of the worldwide launch on Jan. 30, 2013. DFAIT