Retailers Offer Bigger Black Friday Discounts to Lure Hesitant Shoppers Hunting for the Best Deals

Retailers Offer Bigger Black Friday Discounts to Lure Hesitant Shoppers Hunting for the Best Deals
People shop at Mall of America for Black Friday deals in Bloomington, Minn., on Nov. 24, 2023. Abbie Parr/AP Photo
The Associated Press
Updated:
0:00

NEW YORK—Shoppers venturing out to malls and stores on Black Friday found perks from champagne to virtual reality experiences and old-fashioned doorbusters, as retailers tried to entice customers who are resisting splurges and impulse buying this year.

Consumers are under pressure as their savings dwindle and their credit card debt grows. Inflation has eased but many goods and services like meat and rent are still far higher than they were three years ago.