Retailers Are Ready to Kick Off Black Friday Just as Shoppers Pull Back on Spending

Retailers Are Ready to Kick Off Black Friday Just as Shoppers Pull Back on Spending
A sign announces Black Friday specials on luggage sets inside a Macy's department store in Denver on Nov. 20, 2023. David Zalubowski/AP Photo
The Associated Press
Updated:
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NEW YORK—Retailers are kicking off the unofficial start of the holiday shopping season on Friday with a bevy of discounts and other enticements. But executives are growing concerned with a spending slowdown that could temper sales on the day after Thanksgiving as well as throughout the holidays.

Shoppers, powered by a solid job market and steady wage growth, had demonstrated a resilience that confounded economists and ran counter to sour sentiments expressed in opinion polls. Such spending, while cautious, came despite higher prices in the grocery aisle and higher borrowing costs.