As he makes political ads, Heath Garrett may realize a race, like many statewide ones in Georgia, will come down to college-educated, persuadable, politically moderate women living somewhere in the Atlanta suburbs.
How will he reach them? The answer used to be simple: television, the big gun in the political ad arsenal. Put your ads there, augment it with drive-time radio, throw in some flyers, yard signs, and door-knocking, and voila, you’ve reached people.
