Politicians Opt for New Tools to Reach Young Voters

Politicians Opt for New Tools to Reach Young Voters
A customer tries an iPhone SE at Apple's Omotesando store in Tokyo, Japan, on March 31, 2016. Tomohiro Ohsumi/Getty Images
Dan M. Berger
Updated:
0:00

As he makes political ads, Heath Garrett may realize a race, like many statewide ones in Georgia, will come down to college-educated, persuadable, politically moderate women living somewhere in the Atlanta suburbs.

How will he reach them? The answer used to be simple: television, the big gun in the political ad arsenal. Put your ads there, augment it with drive-time radio, throw in some flyers, yard signs, and door-knocking, and voila, you’ve reached people.