The Super Bowl annually has some of the most creative—and expensive commercials on TV. This year looks no different as Pantene has teamed up with some NFL dads to film them giving their daughters’ hair a “Dad-do”.
Three NFL players—DeAngelo Williams, Benjamin Watson, and Jason Witten—each attempted to put their daughters’ hair into some kind of braid, ponytail, or pigtails—with varying amounts of success.