Newly Discerning Chinese Are Driving Luxury Sales Declines

The Chinese consumer profile is changing.
Newly Discerning Chinese Are Driving Luxury Sales Declines
A man walks past a showroom exhibition by French luxury brand Louis Vuitton in Beijing on April 9, 2015. China is widely considered the world's biggest luxury market as a rising middle class and corrupt officials drive a shopping frenzy, but domestic prices are high due to hefty import taxes and huge retail mark-ups. Wang Zhao/AFP/Getty Images
Sarah Matheson
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NEW YORK—While the anti-corruption campaign in China has been blamed for stalling luxury brands’ expansion plans, the political climate is not entirely to blame.

The anti-corruption campaign has driven Chinese luxury consumers to buy less, or to choose less conspicuous options, but China’s luxury market has also been getting tighter as greater numbers of foreign brands enter the market.

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Sarah Matheson
Sarah Matheson
Author
Sarah Matheson covers the business of luxury for Epoch Times. Sarah has worked for media organizations in New Zealand, Australia, and the United States. She has a Bachelor of Arts in Anthropology, and graduated with merit from the Aoraki Polytechnic School of Journalism in 2005. Sarah is almost fluent in Mandarin Chinese. Originally from New Zealand, she now lives next to the Highline in Manhattan's most up-and-coming neighborhood, West Chelsea.
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