NEW YORK—Shoppers can now customize clothing for a perfect fit through new body scanning technology. Emerging business, Acustom, utilizes the technology to help customers create their own designs, from the fabric down to the thread. Acustom was 1 of 11 New York City-based fashion-related companies that won extra support to develop their businesses Wednesday, including a monthlong showcase at STORY, a Chelsea-based retailer.
“For any woman that ever had trouble finding jeans, we are here to help,” said Jamal Motlagh, founder of Acustom. The scanner will be at STORY for people to experience, preorder, and shop.
STORY, which opened a year ago, is a magazine-esque retail space that changes like a gallery and sells things like a store. Every four to eight weeks, STORY changes all of its merchandise and recreates the store around a new story-based theme.
